What is SEO?

Search Engine Optimisation or SEO is the simple activity of ensuring a website can be found in search engines for keywords and phrases relevant to what the webpage or website is offering. In many respects it’s quality control for websites. Having said that, if there was ever an industry that was little understood by outsiders it’s SEO.

Ask some SEO companies about SEO and they’ll try and blind you with the technical science behind it and confuse you into thinking it’s a hidden art. Ask some companies what SEO is, and two hours later you’ll be none the wiser. This is exactly what I avoid. I love seeing the light bulb go on when my clients get it. I prefer my clients to not only know what I am doing for them, but why I am doing it!

As Google has monopolized search engine technology over the likes of Yahoo or Bing, it is mainly their rules that must be adhered to. In order to give your webpage the best possible opportunity to be ranked in a high position from search engines, optimizing your content effectively is a necessity.

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How can SEO benefit your business?

Of course, it is vitally important for users to be able to find your website in SERPs. However, organic search is about much more than just rankings. Good ROI is created through additional, highly relevant traffic which is targeted to specific landing pages to generate conversions.

Organic search can allow you to:

  • Build awareness around your brand
  • Interact with your visitors and customers
  • Build trust between your brand and your customers/fans/brand advocates
  • Become an authority within your industry
  • Make the most of your site’s traffic

What to expect...

When you work with me, the first thing you will receive is an SEO website audit to ensure there are no technical impediments to their SEO performance. On completion of this audit, I will recommend the best solutions to improve performance. The proposed changes can be implemented by myself or, if you I am working with you in a consultancy capacity, I can also work with third party development teams to make sure the recommendations are executed as intended.

As part of the ongoing strategy, I will continuously ensure that on-page elements of your website – such as your coding, your content and your use of technologies – do not restrict the crawling activities of search engines.

The process...

I use a systematic audit process to review every aspect of your site on a quarterly basis. My on-page auditing process may look at areas of your site such as meta tags, content and any other relevant on-page elements to identify any areas that need to be optimized – in fact SEO Insights, one of my in-house technologies, analyses over 75 off and on-page factors to ensure your site is the best it can be. This system is cross-checked against current developments in the organic search industry to ensure that you receive up-to-date, effective advice and recommendations for your website.

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"Content Is King, But Marketing Is Queen, And Runs The Household" - Gary Vaynerchuk

The whole concept of content is king has never been more accurate than it is in today’s digital realm. With this said, having valuable and informative content is not enough on it’s own. Content must be promoted and marketed in a manner which will allow it to be visible to the audience which you are targeting.

How SEO Has Changed & How I Improve Rankings

SEO is not a static function. Google are constantly updating their algorithm and changes to their search results which could affect where your site appears. We’ve seen some major changes over the past few years, which could mean that, even if you invested in SEO some time ago, your website could be slowly sinking back down the ranks.

Some of the biggest changes we’ve seen recently include:

  • Optimization for mobile traffic: Sites which are not mobile ready are being penalized and drooping down the ranks
  • Brand mentions are becoming important: Previously physical backlinks were SEO gold; today just having your brand name mentioned elsewhere can really boost your rank
    Quality wins over quantity: Google wants to rank amazing content highly, so creating great content for your audience wins over creating lots of pages targeting individual keywords
  • User experience is everything: Google wants to direct users to high quality, user friendly websites, with pages that load fast and menus that are easy to navigate
  • Social media is crucial: Digital marketers who overlook the importance of social media do so at their peril. Shares, likes and followers can all add to SEO juice

Search engine optimization only works if you’re driving the right kinds of people to your site. When building any SEO strategy, I cultivate a strong understanding of your business needs to deliver relevant traffic. I analyze how people are actually searching for your business, and I tailor your brand messaging to maximize your business’ relevance for those keywords. In doing so,  the right kind of traffic is gained that will really produce results for your business, not just a spike in page views.

I continually optimize your site, conducting regular analyses of site traffic channels, search trends, and competitor tactics to ensure continued performance. Are your competitors outranking you on the keywords that matter most to your business? Are there other search terms that you should be owning, yet you’re parked on page two? I will move quickly to capitalize on existing strengths, while taking steps to capture new and overlooked opportunities.

SEO is, and continues to be, a constantly evolving area. Thankfully, you don’t need to stay on top of all the changes and up to date advice – that’s my job! I’ll make sure your SEO is current, effective and future proofed as far as possible, to get you solid rankings in the near future.

Organic search is always evolving. It has moved on from the monotonous way of technical link building techniques into the creation and targeted promotion of useful, informative and truly remarkable content which actually serves a purpose and fulfills the needs of the user.

Why Work WIth Me?

With so many ‘SEO experts’ out there, you might be wondering why you should choose to work with me on your SEO project. Here are just a few of the reasons I know I can outperform other agencies & consultants, and why working with me could be the best decision you’ve made so far this year:
Proven track record: My decade of experience includes achieving 380 per cent growth for one client, and increasing the traffic of another by 1000 per cent in just three months

    • Qualified and certified: I’m not all hot air. I hold a Masters degree in Digital Marketing
    • Fixed price services: We’ll discuss the scope of your project and fix a price from the start, so you’ll have no nasty surprises when it comes to your invoices
    • Results driven changes: Everything I do will be with a view to demonstrating a great return on your investment (ROI)
    • Unlimited support while we work together: I’ll make sure you’re learning as we go along, and hope to leave you feeling confident about knowing your SEO in the future

 

Maybe you had your SEO ‘done’ some years ago, when your website first launched. Or maybe you’ve had a bash at getting it Google worthy yourself. Whatever stage of the process you’re at right now, I can help. Talk to me today about SEO for your business, and let’s see just how high we can get you ranking for those searches your customers are doing.

Ready to increase your revenue?

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